Making a change in communities

Working with a local youth and community group, who do a lot of great work but didn’t necessarily promote all the great things they did. We started off by doing a brand audit and developed an updated brand strategy incorporating their vision and values. This provided us with a direction and purpose for all the messaging being pushed out.

Once we had set out the vision, the next step was to amplify this mainly through social channels such as Instagram & Facebook. Month 1 was about setting a benchmark where we laid the foundations and tested out new forms of content on the channels. In month 2 we saw an increase in reach by 327% (3,500 accounts reached) and engagement was up 285% vs month 1. Fast forward to 2025 and the reach has hit upwards of 20,000 whilst followers have increase by 120%.

Safe to say, they are now being recognised and approached for partnerships across the city and getting the recognition they deserve. Throughout the last couple of years the group has worked as delivery partners for the Godiva Festival, Coventry Half Marathon and more recently hosting a Community Iftar at the Coventry Building Society Arena.